Ask Denise: Listing Presentation Boards | The Zebra Blog

Ask Denise: Listing Presentation Boards

Denise Lones

Q:  Denise, I have been thinking about having your company create some listing presentation boards that you have written about. I love this idea, as it will surprise and wow homeowners. However, I sell a wide range of homes – some are small and modestly-priced while others are large waterfront estates. I have different marketing plans for these types of properties. What do you recommend?

A:  Great question! Many agents have a different marketing plan for different types of houses. Therefore, I recommend that you have two sets or you have a standard set that you show every seller, but then you show your luxury marketing program for those homeowners who have a higher end property. While you may have items such as:

  • House flyer
  • Just listed card
  • Special feature card
  • Internet listing syndication
  • And standard database marketing

for your standard seller, you may have other items for luxury marketing that may include:

  • Listing on luxury home sites
  • Video
  • Four or eight page brochure
  • Jumbo just listed card
  • Or a niche marketing mailer.

Listing presentation boards are a fantastic prop that really gets the seller’s attention!


To read more about listing presentation boards, please click the links below:


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