Q: Denise, I have been thinking about having your company create some listing presentation boards that you have written about. I love this idea, as it will surprise and wow homeowners. However, I sell a wide range of homes – some are small and modestly-priced while others are large waterfront estates. I have different marketing plans for these types of properties. What do you recommend?
A: Great question! Many agents have a different marketing plan for different types of houses. Therefore, I recommend that you have two sets or you have a standard set that you show every seller, but then you show your luxury marketing program for those homeowners who have a higher end property. While you may have items such as:
- House flyer
- Just listed card
- Special feature card
- Internet listing syndication
- And standard database marketing
for your standard seller, you may have other items for luxury marketing that may include:
- Listing on luxury home sites
- Four or eight page brochure
- Jumbo just listed card
- Or a niche marketing mailer.
Listing presentation boards are a fantastic prop that really gets the seller’s attention!
To read more about listing presentation boards, please click the links below: