Q: “Denise, many years ago, I created a very robust buyer package that has about 30 pages of content – a lot of detailed content. I diligently bring these to my open houses and I usually give out about five per open house. If you are doing the math, that is about 150 pages of content that is “out there”. I only wind up working with about one of those buyers, so the other four might be working with another agent and might have even shared my buyer package with them. I am concerned about having all that information just out there for any agent to use AND I hate printing all this each time. It seems like a waste. What do you recommend?”
A: I recommend making a few changes to your process. First, I would keep your existing buyer package but create a shorter snapshot version that you can print a lot of and have at open houses. Think about an 11 x 17 that folds in half to 8.5 x 11 (like a little book). Now you have a nice glossy brochure that you can have available for anyone. However, you can have a few printed copies of the bigger buyer package to give to potential clients who you will meet with later OR simply have it as an emailed link you can send out until that first meeting. This way you are still making a great impression, you aren’t printing hundreds of pages each open house, you are still providing your potential clients with great information, and you have a carrot for the buyers to leave their email address!
Intrigued? Here is an example: