This week’s design spotlight features MASTERY agent Todd Fahlman and his real estate group from Marysville, Washington.The Fahlman Group is a real estate team serving Snohomish and King county, led by Todd Fahlman. The team focuses on superb service and client satisfaction, which is illustrated by the professional, clean brand. His tagline, “Relationships that Move You” demonstrates their desire to add a personal touch to each transaction, and to build lifelong connections with each client they serve. A strong header frames the three-peak roof logo, surrounded by beautiful black-and-white photography of a large estate. The grayscale imagery is continued in the footer, providing a cozy, “Welcome Home” feeling to the brand.
The color palette features cool, steely blues and soft shades of gray. The blue gradient is repeated in the header, footer and rooftops. Crisp, white backgrounds allow for easy-to-read, eye catching text and photos. The headline and body font is a techy sans-serif font that illustrates Todd’s fresh enthusiasm regarding the future of his business. His name treatment fonts combine personality and stable professionalism.
As a team leader, Todd’s goal was to develop a brand that provides consistency to his entire team’s marketing materials. Todd’s templates have been formatted to be easily customized by all members of his team as he brings in new agents. The name treatment and designations section is completely editable which allows for quick personalization for all agents who represent The Fahlman Group brand.
Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email [email protected], or learn more: