This week’s design spotlight features the brand of MASTERY agent Karen Abbey, from Seattle, Washington. Karen wanted her brand to reflect her bright and sunny personality, as well as her passion for Seattle. Previously, she used a brightly colored Seattle skyline image for many of her marketing pieces. She wanted to update the image and give a nod to her experiences traveling abroad. In her main graphic, we have fused elements from Beijing, London, Seattle, Paris, and Los Angeles skylines. The modern low-poly texture and abstract colors create visual interest. Her fire-engine red and vermilion palette is eye-catching and leaves lots of open white space for her content and property marketing. She loves the Copperplate Gothic font for headlines and her name treatment, and we paired it with a minimal and modern sans-serif font for the body and contact info.The vibrant energy of Karen’s brand is sure to bring positiveness to each client interaction – and truly does bring sunshine to Seattle.
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