This week’s Branding Spotlight features the design of MASTERY agent Ezzie Anderson, from Woodinville, Washington. Ezzie has a bold and energetic business style, and is a self-proclaimed tigress at the negotiation table. She wanted a brand that would portray her fun-loving, outgoing personality and her wealth of professional experience and confidence. The focal point of Ezzie’s brand is a symbol of her favorite animal, a Bengal Tiger, and distinct tiger stripes. The combination of the tiger imagery provides her with versatility among her branded materials and equips her with the flexibility to seamlessly maintain a consistent brand image across all marketing materials and platforms.
The soft fabric textures and delicate curves in the header and footer of Ezzie’s brand soften the rich red-black-and-white palette. The background features a soft and luxurious white-silk texture. Her unique name has always been a stand-alone brand mark, so we updated it with a new font that is modern and slightly artsy. We paired this energetic name font with an approachable-looking semi-serif font for headlines and her fitting tagline, “Communicate, Educate, Negotiate.” Ezzie’s brand perfectly embodies her natural prowess to provide fierce advocacy to her clients.
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