This week’s branding spotlight features the brand and marketing of MASTERY agent Sandy Lane from Lynnwood, Washington. Sandy desired a brand that combines her love of the Northwest outdoor scenery with calming real estate imagery. The images in Sandy’s brand transmits the serene feeling of looking at calming natural view through a window, and perfectly ties into her tagline, “Growing Dreams Together.” Her brand includes an organic monogram-style logo, which is featured in the header diagonal to her portrait and repeated as a subtle watermark in the background.
Pistachio green adds just enough color-punch to the design and is sure to complement all her property photos. The tone-on-tone pattern in the footer was created from elements of the logo and provides fine detailing and a color pop over the solid brown earth tone in the header and footer. This timeless brand conveys the cheerful ease that clients can expect when working with Sandy.
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