This week’s branding spotlight features the design of Mastery client Kellie Springfield from Bellevue, Washington. Kellie has big plans for her business and needed a brand that would get the Springfield Signature Group to a great start. Her new logo conveys her location and modern business style. Stately serif fonts and italicized swashes add to the sumptuousness of the design. Rich reds and luxurious creams accent her broker’s colors while still making a personal statement. Kellie’s brand is a perfect reflection of the confidence and professionalism she brings to each transaction.