Starting Point: Cindy Peschel-Hull branded with us in 2018 and still loves her luxurious gold and black brand. To bring it up-to-date, she just needed a quick logo refresh to make it more personal and better serve her clients. The Strategy: The biggest change was the monogram logo, which now features Cindy’s “C” in a […]
Posted in Branding & Design, Branding Spotlight 
Tags: black, bold, brand refresh, cindy, classic, cream, gold, hull, logo refresh, luxurious, peschel-hull, red, richard, sans-serif, understated 
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The starting point: For over a decade, Tara has been leveraging her eye-catching green and terracotta branding to great effect. Recently, she reached out for a logo refresh. She wanted a monogram that would work well in the spotlight of social media. The target audience: She wanted her logo to tie in with her existing […]
Posted in Branding & Design, Branding Spotlight Tags: brand refresh, branding, cream, green, logo, logo refresh, orange, refresh, texture No Comments »
The starting point: We first built a brand for Veronique and her business called “Belle Residence” in 2014. We worked with her to achieve a look that incorporates her French background and elegant style. Early last year, she returned for a brand refresh that would simplify her existing brand to create a minimal, sleek look. […]
Posted in Branding & Design, Branding Spotlight Tags: cream, elegant, luxury, minimal, ornate, serif, taupe, understated, white No Comments »
The starting point: Teri came into Mastery planning to immediately create her own boutique brokerage called “Armada Homes.” She liked turquoise and a warm tan color, and was also interested in designing a logo for her business that was attention-grabbing and directly tied to real estate. The target audience: She wants to target high price-point […]
Posted in Branding & Design, Branding Spotlight Tags: cream, elegant, logo, mastery brand, turquoise, understated, white No Comments »
One of our branding super-stars, Marie Strong has a bold and classic brand that accentuates her passion for working with and preserving historical homes. From her classic font selection to the tone-on-tone pattern in the background, her brand balances vintage aesthetic with modern utility and strength. An understated structure, with slim header and footer bars, […]
Posted in Branding & Design, Branding Spotlight Tags: black, bronze, charoal, copper, cream, emblem, gray, historical, orange, script, serif, vintage, white No Comments »
Today’s Branding Spotlight takes a closer look at the Black & Gold palette. Many clients love this classic color combo. It’s a high-contrast section that carries implications of luxury, wealth, and sophistication. But did you know that there are many different shades of black and gold? In its elemental form, gold can take on rose […]
Posted in Branding & Design, Branding Spotlight Tags: black, cream, gold, rose, silver, white, yellow No Comments »
This week’s branding spotlight features the design of Mastery client Kellie Springfield from Bellevue, Washington. Kellie has big plans for her business and needed a brand that would get the Springfield Signature Group to a great start. Her new logo conveys her location and modern business style. Stately serif fonts and italicized swashes add to […]
Posted in Branding & Design, Branding Spotlight Tags: cream, group branding, ivory, red, serif, sidebars, swash, tan, team branding No Comments »
This week’s branding spotlight features the design of Mastery agent Cosmina Hertog, from Bellevue, Washington. Cosmina wanted something fresh and peaceful to match her elegant and understated design style. The a-symmetrical arch in her header is pinned in place with a modern seal-style logo. The complimentary footer features her photo in a similar round format. […]
Posted in Branding & Design, Branding Spotlight Tags: a-symmetrical, cream, curved, ivory, khaki, orange, seal logo, serif, serif font, sidebar, swirl, white No Comments »
This week’s branding spotlight features the brand and marketing of MASTERY agents Cindy Peschel-Hull & Richard Hull, from Bellevue, Washington. This husband-and-wife duo wanted a brand a rich and luxurious brand that would highlight their specialties. The final result features a linear structure with a unique curve overlaid on the header that holds their monogram […]
Posted in Branding & Design, Branding Spotlight Tags: black, bold, cindy, classic, cream, design spotlight, gold, hull, luxurious, peschel-hull, red, richard, sans-serif, understated No Comments »
This week’s branding spotlight features the brand and marketing of MASTERY agent Carolyn Lathrop, from Seattle, Washington. Carolyn wanted a simple and elegant brand that would add polished consistency to her marketing campaigns. She brought a simple line-house logo to the branding process and we designed the rest of her brand to match. Her timeless […]
Posted in Branding & Design, Branding Spotlight Tags: carolyn lathrop, charcoal, contemporary, cream, frame, gold, gray, ivory, logo, minimalist, sans-serif, serif, timeless, white No Comments »
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