The starting point: For over a decade, Tara has been leveraging her eye-catching green and terracotta branding to great effect. Recently, she reached out for a logo refresh. She wanted a monogram that would work well in the spotlight of social media.

The target audience: She wanted her logo to tie in with her existing branding and be easy for her clients to recognize.

The strategy: Her signature script font made a perfect monogram and her tagline became part of the diamond frame. Her fern element at the top brings in a splash of green and ties everything together. In several text-heavy cases, she opted to forego the stucco texture in favor of a cream-colored background that maintains the warmth of her personality.

The final brand: Her new logo blends seamlessly with her existing brand and is easy to incorporate in her new virtual tools.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email solutions@thelonesgroup.com.