Whatcom local Cindy Clark has an understated and eclectic brand style, and wanted marketing templates that would convey her passion for serving. Cindy loved the combination of a rich blue with a fresh, cheerful orange to convey her warm, approachable nature. Her ornate logo is repeated in a subtle tone-on-tone pattern inside the strong and simple linear layout, which frames her content perfectly. On many pieces, Cindy’s brand showcases a warm, inviting image of a waterfront Lake Whatcom home, paying homage to the beauty of all Whatcom County has to offer.
A modern script font mimics personal handwriting while a strong sans-serif font takes care of most of the heavy lifting. Bright and inspiring, Cindy’s new marketing materials are sure to be remembered.