The starting point: Jenn owns her brokerage, Quorum Laurelhurst, and wanted a consistent look for her whole team that would span print and digital media.
The target audience: Her team serves a wide variety of clients, so the brand needed to edify all kinds of content, from property marketing to agent marketing to team recruiting.
The strategy: A semi-transparent rhombus makes a big statement without using up space for other content. Aqua is used for property marketing and navy is for agent marketing. A pop of orange for important text keeps the palette lively, and lots of white space helps focus the eye on important content.
The final brand: Her final templates take full advantage of modern design techniques to get edge-to-edge color and blended branding elements.
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