Branding Spotlight: Classic Brands | The Zebra Blog

Branding Spotlight: Classic Brands

Classic design styles are all about clean lines, simple yet harmonious design, and timeless elements combined with elegant color palettes. Often, classic designs have a traditional appearance, and as a result, they appeal to a wide range of consumers. 

Known and appreciated for being cordial, refined, and somewhat formal, agents with classic brands often work to project an image of enduring quality and substance. 

  • Ted Mansfield – Black and gold make a quintessential classic palette. The modern sans-serif font maintains thick-thin transitions like a traditional serif, appearing elegant and luxurious. 
  • Kim Stevenson – A strong pop of red brings energy to her classic brand. Her use of traditional script and serif fonts brings a sense of experience and authority to every marketing piece.
  • Karen & Aaron Zehm – Traditional wood grain, classic blues, and a silver trim come together for a polished design with a relaxed energy perfect for a team in the Pacific Northwest.

Classic brands are tried and true, but if you need something with a little more pizzaz for your personality, there is more in store. We have seven other styles: Artistic, Bold, Dramatic, Eclectic, Elegant, Natural, and Understated. Your design style may be one of these or a combo of two. Stay tuned for more info about the other design styles, or take our free Design Style Analysis to find out your personal design style.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]


Curious about how your personal style can be represented in a professional brand? Book a branding consultation today!


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