I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
Lin Shih is a Seattle condo veteran and specializes in buying and selling condos in Belltown and Downtown. Lin’s custom brand sets her apart and helps past and future clients remember her. Rich scarlet with tone-on-tone scroll-work fill her header and footer.
Classic fonts are easy to read and accented by traditional calligraphy in select headlines. Her linear layout is versatile enough to adapt to a variety of marketing applications, including her comprehensive mail marketing plan. Read more »
Today I want to talk about the importance of having a strong final or closing statement that you can say to your clients. This is extremely important, especially in this highly competitive market. When you are on a listing appointment it is important to remember that you are often competing against other agents and you need to stand out. Having a powerful closing statement allows you to do just that. With all the competition out there for listings, sellers are being inundated with all kinds of marketing materials and ideas and thoughts for listing their home. Often, what is missing for the seller is a personal closing statement from the agent.
The starting point: Candie and Richard are a dynamic team who wanted a brand to make them stand out from the competition. They selected the Impact! I Want It All package and connected with our designers to make their vision a reality.
The strategy: They wanted to connect with the lifestyle of their area, so they leaned on a green and bronze palette to bring the natural world to their marketing. Read more »
Spring is in the air and April content is here with three great new articles, ready-to-mail, for your prospects’ inboxes and mailboxes this month. Grow your business and stay top-of-mind with your database by using any of these three expert articles for your monthly outreach. Whether they are snowbirds, relocating, or helping a younger family member with a distant purchase, check our Planning a Long Distance Move article. As the weather warms, many of your clients are thinking about their outdoor spaces and will enjoy our Creating an Outdoor Oasis article too! Finally, in a rapidly appreciating market, low appraisals are a more common reality – give your buyers the inside track on how to prepare and respond with our Overcoming Low Appraisals content. Find all three in the Client Content section of Club Zebra!
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Today I want to tackle something I hear a lot of people talking about: the elevator pitch. (Some people call it an elevator speech, elevator statement or elevator opening.) It’s a term that bugs me because I don’t like the word “pitch.” It sounds sales-y, pushy, and just plain aggressive. I know that if you look up the definition of “elevator pitch,” it is described as a persuasive explanation of what you do. The challenge I have is with the word “persuasive,” because it comes across as a gimmicky type of communication. Read more »
Karmin Pincus, the broker and owner of PCS Everett, works with military families in the Puget Sound area and wanted a site that would make it easy for her clients to find the resources they need for relocating. She has beautifully designed interactive maps that capture the Kitsap, Everett, and Seattle areas showcasing the different military basis and homes for sale in the surrounding areas. This is an IDX feature and will stay up-to-date with current listings, and Karmin never has to worry about updating it. It also looks great on any size of screen. Read more »
Over the years, The Lones Group has built hundreds and hundreds of brands for agents. These brands are as unique as each and every agent they were built for. They are eye-catching, memorable, and brimming with agent personality. They do the job of talking for the agent when the agent is not in front of the potential buyer or seller.
But agents are faced with a unique challenge in their business – balancing their skillset, the best use of their time, and what needs to get done. When agents have too much on their plate, they delegate or find shortcuts, sometimes to the detriment of their business. Read more »
The starting point: Amy runs her own brokerage called Rhino Roz Realty. She wanted to refresh her company’s marketing and take advantage of all the templates and systems our Impact! branding program has to offer.
The strategy: When working with a brand element as strong as a rhinoceros, it’s important to keep the other elements out of the way to let that strong element have the spotlight. A house shape around the rhinoceros’s head helps to tie in real estate. Read more »
This week I want to discuss taxes. Yes, it is that time of year again. Every year during this time I seem to get many calls from real estate agents that are concerned about it being tax time. This is that time of the year when many real estate professionals get nervous. Perhaps they have completed their taxes and have stress from discovering they owe money or perhaps they are behind on getting their taxes prepared. And for others they experience stress because they have not even begun to gather the documents needed to file their return. To say that tax time can add a lot of stress to a real estate agent is an understatement. Read more »
Staci recently upgraded her online presence by switching to a new AgentFire website designed by The Lones Group. She wanted to take her website to the next level by allowing clients to learn more about the area’s she serves. Clients can easily check out the best places to dine, drink, shop, as well as gather other community data like: best schools, employers and more. It’s all the utility of a bigger website with the automated support and tools designed for real estate brokers. Read more »
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