Ask Denise: An Agent’s Biggest Mistake | The Zebra Blog

Ask Denise: An Agent’s Biggest Mistake

Denise Lones

Q: Denise, what do you think is the single biggest mistake agents make today?

A: By far, the biggest mistake agents make is forgetting about past clients. Agents today spend so much time focusing on their ‘right now’ clients, they forget (and often ignore) the value that their past clients bring to their business. According to the National Association of REALTORS®, nearly 50% of buyers and sellers in 2010 chose not to hire the same agent they originally worked with. That’s a very sad statistic! And, do you know why they hired someone new? Most likely because their agent was busy chasing new business, rather than keeping past-client relationships alive and well. If this is you … never fear. It’s easy to correct with some planning, and a consistent client- communication system that reaches out to everyone in your sphere.


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