The Evolution of My Geographical Farm
by Sarah Mosley
- I started a Geographical Farm in 2007 for a neighborhood with 900+ homes. At first I was just sending out Just Listed and Just Sold postcards from my listings (most of which were not in that neighborhood). I was also door-knocking and delivering Market Updates with current, pending and sold listings. I found it hard to be consistent with the mailings.
- In 2009 I attended a class held by Denise and purchased her Geographic Farming Training CD. After listening to this CD, in 2010 I changed what I was mailing to my farm—instead of Just Listed / Just Sold cards for my own listings, I started sending out postcards called Gatewood Market Watch with homes that had sold in that neighbor-hood. I found this much easier to create and I got a very positive response to this change! I was printing the cards myself to save money, and I was still finding it hard to be consistent.
- In July 2011 I joined Denise’s EVOLVE coaching program and had the Lones Group develop a custom brand for my business. In October 2011 I sent out my first professionally printed, custom branded postcards!
- Since joining EVOLVE and branding my business I have developed a consistent plan to mail my postcards out EVERY MONTH! See the next page for pictures of the postcards I sent out over the last year.