Andrea Hettinga, one of our Instant Identity Marketing Makeover clients, originally chose the design “A Little Whimsey”, but had definite ideas of how she wanted to make the design her own and fit it to her style and personality. We started with a color palette of beach hues: blues, greens, and tan and then added contrast with dark brown and bright white. Based on a notecard that Andrea showed us, we also modified the decorative corner elements into a new boxy, squared-off design. Her branding design is finished off by a flowing, artistic, but very readable accent font. In the end, Andrea’s new design presents a friendly, fun, and professional face to her real estate marketing.