This week’s design spotlight features the brand of our MASTERY agents Andrea and Jarl Fjortoft, of Edmonds, Washington. Andrea and Jarl have been in business together for 12 years. They enjoy working with first-time home buyers and people relocating to the region. They love working with families in the greater Puget Sound area. They wanted a design that was understated and contemporary. Andrea and Jarl feel that a red door represents their business well, and our design team ran with the concept by repeating the red doors three times throughout their design. It is the backbone of their brand, and it represents home, opportunities, and their Scandinavian heritage.
The block-heavy design is very functional and gives every element in their brand a designated space. The color palette is simple, clean, and lends itself well to the modern feel. Using only one sans-serif font makes the text very legible. The script font in their name treatment provides the perfect combination of personality and polished professionalism.
Want to learn how branding can make a difference in your real estate business? Call us at (360) 527-8904, email [email protected], or learn more: