Q: “Denise, I have recently changed firms and wonder if you have any tips for how I can use this to my advantage in marketing in the next year?”
A: Congratulations on your move! You sound excited and I am glad you have found a good fit. If you are thinking about marketing your move, it must be because you can see some clear benefits for your potential buyers and sellers. So the first piece of advice I have for you is to determine those benefits.
For example, if you are with a company that has a clear advantage when it comes to market share, this is a benefit to buyers and sellers because of connections and experience. If you are with a smaller company with strong support, then that can clearly benefit your buyers and sellers by offering a team approach. If you are with a company that specializes in online marketing and video, then this can be a benefit for your sellers when it comes time to list.
This is also a great time to talk about your values and commitment to your clients and why your new company is a great fit for your values.
You can easily build a campaign once you target these benefits. One idea is to incorporate this into your monthly mailer to your database.
Good work on finding your fit!