This week’s design spotlight features the brand of MASTERY agent, Kris Holden, of Federal Way, Washington. Kris started the brand process by sending our team a paint sample of her favorite shade of deep blue. We paired this blue with a warm bronze tone and a natural green. The watercolor painting of the beautiful grounded bonsai tree in her logo and watermark conveys the stability and strength of Kris’ professional experience. The bonsai, which symbolizes balance, strength and shelter, brings an overall sense of tranquility and calmness to the design. The centered logo emblem, bounded by soft tone-on-tone swirls, ties the design together by creating a consistent focal point to emphasize her brand message. The linear structure provides clean, modern minimalism in the background, which complements and highlights property marketing photos and content. To add an extra personal touch, Kris’ brand features her actual signature, a style that is also repeated on her notecard.
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