This week’s design spotlight features the brand of MASTERY agent, Nicole Bailey, from Seattle, Washington. Nicole’s design style is understated, natural and bold. She grew up enjoying sailing in the Northwest and began her sales-based career working in luxury fashion retail. Nicole wanted her brand to reflect her unique background by combining her love of water and appreciation for fine clothing design. Inspiration for Nicole’s brand was drawn from samples of fashion magazines she has kept for years that illustrate a sporty-elegant style.
We maximized white-space to achieve Nicole’s light, airy brand image, which provides Nicole with limitless functionality. Her logo was created to emulate a designer clothing label, with neat white-space, crisp edges, and detailed stitching around the perimeter. Her brand features a beautiful satin ribbon in the header and footer constructed by a gradient with a subtle nautical-inspired pattern and small stitches. Her color palette is a combination of her favorite colors, light and dark blues, with an understated pop of bright yellow which friends say perfectly matches Nicole’s cheery personality. Her brand includes an elegant script font that adequately matches her own handwritten monogram, combined with a steady and stable serif font for her headline, and simple sans-serif to achieve visual harmony.
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