Lindsy Russell is a Seattle-based agent with a strong background in sales. She specializes in providing her clients with emotional support and has enduring passion and enthusiasm for helping her community. She needed a no-nonsense Semi-Custom design with space to highlight her creativity, so she choose a design with symmetrical slim sidebars. In her free time, she enjoys drawing mandala flowers, so we choose to incorporate this illustration style in her logo, and repeated in a pattern on the sidebars. We choose a rich shade of raspberry to convey her compassionate and empathetic nature, which we paired with a shade of royal blue to compliment her brokerage’s base color. Lindsy’s brand is both no-nonsense and approachable, which is what she needed to make an impact and be remembered.

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