The starting point: As a former lawyer, Uzma has a very analytical and detail-oriented personality. She needed an elegant design to support it that would resonate well with her tech-savvy sphere.
The target audience: Many of her clients work in the tech industry, so she needed to keep her branding minimal and functional. At the same time, she wanted it to authentically represent her warm and client-focused business style.
The strategy: She already created significant brand equity with her existing logo, so we showcased it at the top of most of her templates. The footer holds all of the important contact info and keeps it separate from the content. Important headlines are given a boost with semi-transparent backgrounds over beautiful full-color photos for a very polished effect.
The final design: Clean and bold, her new brand is the perfect foundation for future marketing campaigns, and we can’t wait to see what the rest of her Mastery year has in store.
To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]