Branding Spotlight: Kathie McNelis | The Zebra Blog

Branding Spotlight: Kathie McNelis

The starting point: With a background in retail leadership and a love of architecture and interior design, Kathie is new to the world of real estate and wanted a brand that would reflect her style in a subtle and elegant way.

The target audience: Kathie wants to help clients find their dream homes. She is knowledge hungry and motivated and loves working with clients who are involved in the process.

The strategy: Her brand is simple and approachable, yet elegant. Kathie wants to let her connections with people speak louder than her brand, but wants unique recognizable elements to accentuate content.

The final brand: Clean bars with an elegant geometric pattern make her design easy to recognize and easy to use. Featuring a cool navy and grey palette, her brand pairs perfectly with her brokerage logo for seamless integration. Her clean sans serif blend with a unique signed monogram gives a personal touch to a modern, minimal design.

To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected].


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