I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
Are you helping a seller visualize the market value of their home? Or are you assisting a buyer in pin-pointing a good area for investment? Or maybe you are at an open house and want something valuable to give to potential buyers? The Appreciation by Neighborhood map can be a star in all of those situations!
It’s a great way to visually show how neighborhoods, cities, or other map-able areas compare to each other. Read more »
Have you ever been in a really stressful situation, perhaps one in which someone was upset with you, and your instinct was to flee? Or perhaps your body flooded with adrenaline in preparation for a fight? In both cases, your “lizard brain” – or that part of your brain that is primitive and is what causes that flight or fight response – takes over.
Lizard Brain isn’t all bad. In fact, it is responsible for keeping you alive! However, your Lizard Brain is also responsible for you either going overboard in your response to conflict and stress or fleeing and not dealing with it at all. Read more »
These days, buyers need a little more than a “wants” checklist and a down payment to purchase a home, and as their agent, it is your job to educate them. No one could expect you to recite everything you know about buying a house at a moment’s notice. That’s where your Buyer Package comes in to help with the heavy lifting.
We’ve worked with clients on everything from 4-page brochures to 30-page books. Whatever the size, a buyers package gives your clients confidence. Read more »
Today I want to talk about something that has come up a lot this year, just because there has been so much stress, and people have been away from their normal habits and routines. That topic is CONFLICT. Whether that conflict is at home, with a business associate, with a client, or a family member.
The reality is that conflict makes most people very uncomfortable. We don’t want conflict. We want our life to be smooth, and we want people to be happy with us. For many real estate agents, that is exactly why they got in the business. The business to take care of clients and to solve problems—not to create problems. Read more »
Imagine: You have a packet of information for your client. Reports, graphs, flyers, buyer or seller info, check lists—so many pieces of paper! Do you staple it? Do you paperclip it? Or, if it’s really thick, do you put a binder clip on it?
None of the above! Tuck everything into a beautifully branded folder to level-up your presentation. Read more »
Looking for new content you can send to your clients this month? Articles for August were just posted and we have some great, fresh content for you. First up, prepare your potential sellers with information about the kinds of costs that come with selling a home, from listing to transactional. For your buyer prospects check out our article on renovations and which ones can actually save money in the long term. Lastly, for any prospect, many are curious about the housing market and one big issue facing our market is the end of programs that affect forbearance – this article is designed to address and settle fears about how the ending of these programs will impact the market. As always, this month’s articles and many more are available, attribution free, for your mailing lists at the Club Zebra website. Get your August client content here.
Not a member yet? Join today for instant access!
One of the hardest things we are faced with when dealing with difficult people or situations is how to best maneuver our emotions and our need to defend ourselves.
Whether it is a personal or business issue where you feel you have been wronged or misjudged you will need to navigate those rough waves of anger that can overcome you. Learning to hold back and knowing when to speak your truth are essential skills needed in both real estate and in your personal life. Read more »
Kristi recently reached out to improve her arsenal of marketing templates. She wanted something that would help her deliver critical data to past and future clients with stylish visual impact. She picked several powerful tools, including a market watch postcard and a 4-page newsletter. Each one provides the reader with important and valuable market information. Read more »
Quick show of hands – how many of you had a challenging transaction over the last 12 months? One that was in danger of failing at some point between pending to close?
Wow! Let’s see. Hmmm…almost…all of you! Read more »
The last style in our tour is probably the most popular: Understated. With the minimalism trend dominating design in many industries, lots of people are leaning towards the simplicity and clean lines of understated styles.
Understateds have a “less is more” approach to design, finding delight in serenity and grace. The key to an effective understand design is to select one strong element, like a logo or graphic, and maintain subtlety throughout the rest of the design. Here are three ways different clients have applied an understated style to their branding: Read more »
Enter your email and stay on top of things,