The Zebra Blog

Your Online Profiles: Why You Need Them Now More Than Ever!

I read a fascinating stat recently from the National Association of Realtors Generational Report.  I was shocked to learn that over 92% of the Millennial Generation wants to use a real estate agent on their next real estate purchase or sale.  This is even higher than the desire of Baby Boomers to work with Real Estate professionals.  The one very strong deciding factor for this generation is how you stacked up online:  Could they easily find you? Did you have a strong online presence? How well did you convey who you are online?

There is no fighting it any longer, a strong online presence is more important today than it has ever been.  I am not talking about you paying an online ad company to get you noticed online.  I am referring organic online marketing and how you can utilize online profiles to get some much needed free advertising to potential buyers and sellers.

When was the last time you looked at your Zillow profile? How about Trulia? Have you claimed your profile? Do you even know what is on your LinkedIn page?  In today’s hyper competitive real estate market and with so many new companies and agents competing for your business, it is more important than ever for you to STAND OUT online. Read more »

Design Spotlight: Semi-Custom Pro #131

This week’s design spotlight features our Semi-Custom Pro branding design template #131. This design is ready to be customized to fit your unique design style and give you the marketing versatility and consistency you need to take your business to the next level. The area in the upper left-hand corner is set aside for a personal logo or photomark to set a memorable tone for your brand. The straight lines of the header and footer convey of simplicity and stability while providing the perfect space to apply your favorite color, texture, or pattern. The unique bracket that frames the contact info is modern, and can be restyled to match your fonts or completely removed. This design is great for anyone with Artistic, Dramatic, and Natural design styles.

Read more »

Ask Denise: Relocation Niche Market

Q: “Denise, we are getting a lot of people from out of the area moving here and while I hate giving such a substantial percentage of my commission to the relocation companies, I feel this is a market I should be catering to. Your thoughts?”

A: You can certainly set yourself up to work for this market by anticipating what this niche market needs and then deliver. Start by thinking about what you would like to get acquainted with an area quickly – fast enough to make a decision about housing. This list might include Read more »

September – The Gateway to Finishing the Year Strong

Today is July 20th so you might be wondering why I am talking about September. But September is just around the corner (doesn’t it seem like Memorial Day was just a few days ago?) and it is one of those make-it or break-it months in real estate. It can set you up for record-breaking success or it can set you up for a ho-hum fall.  It can be your springboard to the most robust quarter of the year for in terms of sales success.  It can also prove to be the start of another wasted part of the year where one week turns into twelve and before you know you are back on holiday mode.

Don’t let this September turn into January without making it the best quarter you have ever experienced. However, planning for a great September does not start on September 1st or the day after Labor Day…it starts right now. Read more »

Design Spotlight: Kris LaBrie

This week’s design spotlight features the brand of MASTERY agent Kris LaBrie, from Renton, Washington. Kris’ ideal brand image was light, refreshing, and timeless. When she took our design style analysis, her results were Bold and Understated in almost equal portions – an unusual combination! This contradiction in design style was actually an opportunity to make statement using strong but minimal elements. Kris selected a bold, modern shade of Bluejay blue, which we paired with understated pearl-tinted champagne tones. The gentle curve of her header and footer are unique and memorable, and emphasize her affable approachability. Read more »

Ask Denise: Easy Leads

Q: “Denise, I am a bit burned out but need some leads. What are some things that most agents aren’t doing?”

A: If you are looking for leads quickly, then you need to focus on marketing to people who are either ready to buy or sell. That might mean going after expired listings or FSBOs. I also like finding special niche opportunities in the market and then communicate via letter. Find the type of product that is selling quickly. Read more »

The Hidden Danger of Elbow Grease

Have you ever picked up a shovel or a paintbrush in the spirit of helping a seller get their home on the market? If so, I am talking to you.

Over the years I have been witness to many sad situations that could have been prevented if the real estate agent involved had thought twice before offering to do work for their sellers. I don’t believe that any real estate agent would ever do work again for their sellers if they had a chance to speak with some of the agents who have and who have been either sued or injured because of it. Read more »

Design Spotlight: Gary Nims

This week’s design spotlight features the brand of MASTERY agent Gary Nims, from Bellevue, Washington. Gary is building a family business with his wife Stacy and daughter Laura. Together, they wanted to create a memorable brand that would help their business grow. They chose a bold navy and maroon color palette and accented it with silvery-champagne bars. Their composite photo header invites the viewer into a bright and open living space, the same way the Nims team invites their clients into the process of buying or selling a home.

Read more »

Ask Denise: Personal Branding

Q: “Denise, I have been on the fence for a while about building a brand. My company supplies some materials and I get by with other materials from companies that offer postcard templates. Is having my own brand really all that different? Do people really pay attention? Is it worth the investment?”

A: Having your own brand is really all that different, yes people pay attention, and hands-down this investment will come back to you time and time again in spades. Read more »

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