I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
Team Harlan is a father-and-son team that has been in business for the last 20 years. They started out with a look based on their broker’s colors, and wanted to keep the rich greens moving forward. They also had a logo that needed a refresh. With these considerations as the foundation of their custom branding process, our design team created a modern brand with a sidebar layout. Read more »
It’s mid-April and new content for your monthly mailers is here! It’s a competitive market out there – so stay top-of-mind and use one of these three great articles in your marketing outreach. For your prospective sellers Should I Sell and Cash Out entices potential listings with the moment of the market. Buyers will be entertained and educated with What to do with Fido When Your House is on the Market. Demonstrate to any home owner the power of equity with, Using Your Equity to Buy an Investment Property. In addition to mailers, we also have a new infographic for you on Staging Your Garage. Post it to social media, put it on a postcard, blog it as you like! We even included text you can use. For articles and infographic, visit the Client Content area of Club Zebra.
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Some real estate agents are convinced that open houses are a complete waste of time. They make weekends unschedulable, everyone who shows up is represented already anyway, and open houses don’t really sell the house.
And let’s not forget to address the real elephant in the room – that open houses attract buyer leads. In a market like this, buyers = too. much. time.
Whether you believe all of this or not, open houses have, in-general, gotten a bad reputation. However, I am a strong proponent of open houses. In my business, open houses sold homes, they attracted buyer leads, and they attracted seller leads. Read more »
Before working with us, Anne Marie Peterson had never had a personal brand before. She did have a black-and-white logo from her brokerage’s design team that she liked, but it needed the support of a modern, high-contrast brand. We guided her through our branding process and developed a minimal brand with a modern script and mid-century sans-serif font to compliment her logo. Her final palette includes a sophisticated slate and a pop of fire-cracker orange. Read more »
Imagine you are looking to buy a home and have stumbled across an open house sign in an area that you are interested in. If you have the time, you most probably will stop by to check it out. In fact, that is exactly what most buyers do: They “check out” open houses so they can compare to other homes they have seen. But the challenge with most open houses is that there often isn’t enough data or research provided to the potential buyer to give them the information they need for that home or for the area. Read more »
Chelsea and Dustin wanted a professional look that would unite their marketing in print and digital forms, stand out from their peers, and convey their professional but approachable business style. Most importantly, it had to mesh seamlessly in their Snohomish County lifestyle and community.
Their final brand achieves all that and more. It is cool and polished with a modular footer, a navy and silver palette, and a modern sans-serif. Read more »
It’s Thursday (#TBT)! I am feeling a little nostalgic today, so I am taking a trip down memory lane to some of my favorite niche brands that we have created through the years. Some of these are older than others (we HAVE been creating brands for agents for over 20 years) but all of them have done their job, creating a visual connection for a specific client base.
With over a decade of experience as a real estate agent, Erena needed a brand that would help her work smarter and stand-out from the crowd. We worked with her to create a bold and elegant design, featuring a rich navy and gold palette. Crowning her new templates is a simple but graceful monogram, which is repeated in a tone-on-tone pattern in the header and footer. The way the monogram is stylized, it could be interpreted as a flower, a butterfly, a star, or a geometric flourish. This allows it to appeal to a wide variety of client types and Read more »
This April we are diving into open houses. As the nation returns to in-person business, open houses are a critical part of your relationship development – even in a breakneck paced market! Be a part of our live audience and have your opportunity to share your comments and questions with Denise. Here’s what we have planned: Read more »
In today’s highly competitive, crazy market, with low inventory – or no inventory – when you actually get a listing presentation appointment, you had better show up and come prepared. Particularly if you have a niche market, you can not show up and “wing it.” You have to have visual aids, the data, and show the proof. Read more »
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