The Zebra Blog

Many Buyers Not Able to Jump Into the Buying Pool

Sellers all over the country and especially the Pacific Northwest are excited about the sudden and constant rise in house prices. This is extremely beneficial to sellers who back in 2009 wondered if they would ever be able to recoup the losses they had on their homes.

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Branding Spotlight: Messa Group

This week’s branding spotlight features the brand and marketing of MASTERY team, The Messa Group. Alicia and Kris started branding with a signature “M” for ‘Messa’ that we kept to maintain their existing brand equity. This M is carried through their brand as a golden watermark and in their new logo. We combined rich gold textures with a sleek black gradient, and completed the brand with photos of the three areas they serve, North Bend (Mount Si and lake photo by local photographer, Don Detrick), Snoqualmie and Seattle. Read more »

Ask Denise: Making the Most of a Farm

Q: “Denise, I am thinking about starting to mail to my neighborhood which is pretty expansive. The only thing holding me back is wanting to make the bang for my marketing buck in terms of signage. This neighborhood is in an HOA that only allows for little tiny for sale signs that are all this boring gray color and unless you actually stop the car to get out and look at the sign, you can’t even see my name. This farm is perfect in every other way but that. What do you think?” Read more »

Making Friends with Math

I want you to remember when you went to real estate school and learned how to be an agent. It might have been a long time ago; it might have been just a few weeks ago. In order to get your license you had to do some fairly grueling math. How did you do? I’ll bet a lot of you had to spend some time refreshing your math skills!

I have found that after most agents get their license, they forget all about math again, even basic math. Yet, here’s what I know. Math is a critical piece of your business.

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Branding Spotlight: Brian Kushin

This week’s branding spotlight features the brand and marketing of MASTERY agent Brian Kushin, from Kent, Washington. Brian wanted a polished brand that conveyed his energy and experience. We used overlapping fin-shapes in the corners of his design to professionally convey his dynamic business style that isn’t deterred by challenges or obstacles. The color palette uses dark tinted wood, rich teal, and a pop of bright red-orange. The main font in his brand is a modern typeface that provides a clean and functional appearance, Read more »

Ask Denise: Jump-Start the Pipeline

Q: “Denise, I am a little bit concerned about my pipeline. This time of year it is usually overflowing, but right now, I only have two clients in there who are going to be ready in a month or two. What are some things I should do to get things moving?”

A: Although there are dozens of things you can do to jump-start a lagging pipeline, here are three items you can do right away: Read more »

Goal Check!

It is hockey playoffs! Hey, I am from Canada. What do you expect? This is a great time to talk about goals and checking!

Really though, I am talking about the goals that you started 2018 with and checking-in with how you are doing. We are, after all, moving our way through the second quarter – or is this the second period of our annual game plan?

If you are like many agents, caught up in the harried pace of the hot market and all the challenges that our buyers and sellers are facing, you may not even know where that goal worksheet is at this point.

Take a second and dig it up. I will wait…

What are some of the things you had on your plan? Be in contact with your past clients? Keep in better-contact with your pipeline? Take some time off? Read more »

Branding Spotlight: Cindy Peschel-Hull & Richard Hull

This week’s branding spotlight features the brand and marketing of MASTERY agents Cindy Peschel-Hull & Richard Hull, from Bellevue, Washington. This husband-and-wife duo wanted a brand a rich and luxurious brand that would highlight their specialties. The final result features a linear structure with a unique curve overlaid on the header that holds their monogram logo. This curve can be separated from the rest of the design, like on the Just Listed card, to provide Richard and Cindy with limitless layout options. The soft cream background creates a fantastic stage Read more »

Ask Denise: Difficult Offers

Q: “Denise, I am having an issue with two sets of buyers. In this market, the listing price is never the final sales price with multiple offers. Yet I am having a difficult time getting my sellers to not freak out when suggesting that they may need to increase their offer price by $5,000, $10,000 or sometimes even more than $20,000 to get the home. I am tired of writing all these offers that go nowhere! What do you suggest?” Read more »

Are Your Hands Full?

I want you to imagine you are out with your family at a picnic. You come across a large meadow full of blackberry bushes that are full of ripe juicy lush blackberries. You start to pick them and realize after a few minutes that your hands are full and you have nowhere to put any more blackberries. You didn’t plan on finding blackberries and you weren’t prepared to be storing them. Unfortunately, you only have two hands and you are now tapped out.

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