The Zebra Blog

Design Spotlight: Sabine Jacques

This week’s design spotlight features the brand of MASTERY agent Sabine Jacques. Originally from Austria, Sabine earned a certification in Master Watchmaking, serving prestigious clientele worldwide. She now lives with her family in Western Washington, working the Eastside luxury residential real estate market. Sabine has a strong sense for interior design, which inspired her tagline “Northwest Knowledge, European Style”.

Sabine’s brand revolved around finding the right photo for the beautiful panoramic header. We selected an elegant gold pocket watch in sand

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Ask Denise: Getting Positive

Q: “Denise, I have been dealing with some stuff in my personal life that is making it very difficult to summon any sort of enthusiasm for my real estate business. I know my energy is not positive and I can see – and feel! – the results in my business. How do I get over this hump?”

It sounds as if this is an ongoing challenge that is going to continue to affect you for a few months as opposed to a tough time that you have already put behind you. Therefore your approach has to be one of management. How are you going to manage your business so you can split your focus for the time being and how are you going to manage to put your best foot forward and get rid of the cloud that is hanging over your head? Let’s look at possible solutions Read more »

Design Spotlight: Renee Vanous

This week’s design spotlight features the refreshed brand of ENCORE member, Renee Vanous. Renee has been working to build a successful real estate team under the name “The Vanous Group” and wanted a brand to reflect her new team dynamic. Renee purchased her first brand through The Lones Group in 2009, and returned in 2016 for her brand refresh. Renee’s focus for her 2016 brand refresh was to achieve clean, minimal branding, using a very limited color palette of gray and white, with extra focus on achieving whitespace.

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Becoming a Market Expert: The 20 Things You Need to Know

If you want to be viewed as a market expert, you must completely understand your local market. Most of this information is easily accessible from your MLS. Every agent must be able to analyze for their marketplace:

    Go into the MLS and find out the total number of sales in your area/s for each of the past three years. This will show you a number of things, including the pace at which the market has sold. Put this information into your binder along with a chart or graph for each year to show the differences. This is the first step in even knowing how much real estate is sold each year. And yes, I want you to pull each and every sold property as you will need this information for some of the other analyses. Read more »

Ask Denise: Standing Out in Marketing

Q: “Denise, in an effort to drum up business, I want to start sending letters about how inventory is low, prices are up, and now is a great time to sell. However, I feel like everyone is sending the same message. How do I stand out?”

A: Great question! You can stand out in two ways –  with statistics and by focusing on a specific segment of the market. Here is what that looks like:

  • First start by defining the segment of the market. This may be an area, type of home, price point, amenity, etc, that is performing better than the market as a whole. This will require you to do some research on solds over the last year. Read more »

Design Spotlight: Argyle Reflections – Refreshed!

This week’s design spotlight features one of our Instant Identity branding design templates, “Argyle Reflections”– with a fresh trendy pattern! Although you can’t call it “argyle,” the tan tartan is eye-catching. It accents the clean linear structure that features shaded areas that hold taglines and contact info. Graphics and patterns can easily be added to customize this design to your personal preferences. This example showcases the combination of an inline font and a beautiful script font. Classic and bright, this design can take you far! Read more »

The Connected Agent: The Most Important Agent To Be

Real estate is a business where clients hire you because they have faith that you can help them buy or sell real estate in an easy streamlined manner. Before you can find those clients you have to make connections. A connection can either be in person, on the phone, by mail, by email or simply by an online post that you have written. Connecting is about making an impression with people and becoming top of mind.

Here are 6 ways to connect with your clients. Read more »

Ask Denise: Taking Sundays Off

Q: “Denise, I am going to make a bold move and take Sundays off. I know that you did that too when you sold real estate. I am concerned about making Sunday a ‘no client’ day. Will that cut me off for potential business? How do I handle not responding to calls and emails? I am just wondering how best to set this up.”

A: Your best bet is to set your clients up with the expectation that you are not working on Sundays. This is addressed in an initial meeting (don’t make a huge deal about it, but let them know what to expect and what will happen if something comes up on a Sunday). Read more »

February Mailer Content for Your Clients has Arrived

Consistent contact helps your business remain top of mind, which is why we include articles that you can send to your clients and prospects every month in Club Zebra Pro. You can send this content without attribution to us and all you need to do is add your name and contact information. This February we have two Question & Answer format articles, one each for buyers and sellers. This is an easy and informative format that you can modify and use again and again. We also have an update on national and local property taxes, just in time for your clients who are starting to think about tax-time. As always, shorter versions of all three articles are available for postcard format mailers too. Get your February content here!

Not in Club Zebra Pro? Sign up here for less than 10 bucks! Questions or suggestions for future articles? Email us at [email protected].

Turn Off the News and Get Back to Work

I have been overwhelmed with concern from many of my clients about the state of our country now that the election is over and we have a new a new President. I work hard NOT to discuss politics and I will adhere to that rule in this week’s Zebra Report. BUT… I do need to address how some real estate agents are being affected by the constant barrage of media and news stories about the new President.

Whether you are a Republican or Democrat, whether you are thrilled or deeply disappointed by the newly elected President, one thing is for sure: This election may be providing you with too many distractions that could be costing you thousands of dollars. Read more »

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