The Zebra Blog

The Most Neglected Client in Real Estate: The Potential Client

One of the most common complaints real estate agents have is that their business feels like a roller coaster and is either “feast or famine”.   Some agents would argue that there is nothing they can do about this…


There absolutely is.

There are agents who have discovered the secret to keeping their business steady. It requires that you pay extra attention to the Potential Client. Read more »

Branding Spotlight: Meister & Stewart

This week’s Branding Spotlight features the design of Seattle-based real estate team, Meister & Stewart led my MASTERY agents Kelley Meister and Amie Stewart. Amie and Kelley have an elegant and minimalistic design style, which perfectly fit their need for a highly functional, no-nonsense brand that prominently highlights their business.

They are analytical problem solvers, so symmetrical alignment and straight lines were key for conveying their stable reliability to their goal market. They began branding with a pre-existing logo, which was the inspiration for their brand. Their logo features a crisp sans serif font and a colored brush-script ampersand, above the words ‘real estate central’ which is contained by two dashes. Their logo is delicately framed in the center of the header by two thin pinstripe brackets to enhance focal prominence. Read more »

Ask Denise: I Need a Bookkeeper

Q: “Denise, I need to buy some bookkeeping software. I am committed to getting my business paperwork and expenses under control before the end of the year and I need some help.”
This is really a three-pronged process that starts with your accountant. If you don’t have a good accountant, take the time to find one. Ask other agents that you respect in your office to see who they use. Interview a few accountants and go with the one that feels like the best fit for your personality and needs.
Once you have done that (or if you already have an accountant you like), I recommend you now look for a bookkeeper. And since you have an accountant, this might be easier than you think. Ask your accountant who they recommend for a bookkeeper and start there first. The easier you can make the relationship between the bookkeeper and the accountant, the better.

Read more »

Daily Habits of Top-Producing Real Estate Agents

Have you ever wondered why some real estate agents seem to be able to weather any real estate storms and still come out on top?  Regardless of what is happening in the market they seem to always be busy and thriving.  They aren’t experiencing the typical peaks and valleys that most agents go through.  These agents, whether they know it or not, have found their winning formula.

Here are some of the things that top-producing agents have in common. Read more »

Branding Spotlight: Blossoms

This week’s branding spotlight features a Semi-Custom Pro brand created for MASTERY alumni Lorne Lentz. Aside from his real estate business, Lorne owns a florist shop in downtown Lynden, Washington, and understands the power of consistent branding. He wanted a design that would appeal to modern customers and complement the colorful images of his flowers and merchandise. He began by selecting the perfect template from our Semi-Custom Pro gallery of 100 designs. We found a beautiful image of Lily-of-the-Valley flowers on a whitewashed florist’s table, and Read more »

Ask Denise: Scheduling Mayhem!

Q: “Denise, I want to take some time for education this fall. I really feel like I need inspiration and some new ideas to energize my business. But if you were to look at my calendar you would freak out!! Seriously. Between taking care of my aging parents and shuttling them to appointments, dealing with all my kids’ activities, plus business…every week I look back and wonder how I got through. I just don’t see how I can fit it in!” Read more »

Unpopular Niche Markets with Incredible Potential

When I first started selling real estate, I sought out the expertise of a high-producing agent. I was itching to learn how he found so many transactions. His answer was simple – he simply found the transactions that no one else wanted OR he uncovered potential in niches that no one else had thought of. I took that advice to heart and made a very strong business for myself following these principles. I am constantly on the lookout for new potential markets. Here are a few I have recently unearthed!  Read more »

Branding Spotlight: Nicole Bailey

This week’s design spotlight features the brand of MASTERY agent, Nicole Bailey, from Seattle, Washington. Nicole’s design style is understated, natural and bold. She grew up enjoying sailing in the Northwest and began her sales-based career working in luxury fashion retail. Nicole wanted her brand to reflect her unique background by combining her love of water and appreciation for fine clothing design. Inspiration for Nicole’s brand was drawn from samples of fashion magazines she has kept for years that illustrate a sporty-elegant style. Read more »

Ask Denise: Pipeline Management

Q: “Denise, thank you for our conversation this week about my pipeline. As we discussed, I keep this on a dry erase board in my office. But I got to thinking about what you said about having a copy with me so I can make quick calls on the go. Should I make a copy in say, Google Docs?”

A: There are a few different options and yes, making a second copy in Google Docs is one. But there is another easier option that I want you to try – just take a photo from your phone! Make it a habit to Read more »

Safari Comes to Lynnwood, October 24-25

This October 24-25 we invite you to come on a real estate Safari in Lynnwood, WA. Safari is our premier real estate agent coaching event, led by nationally recognized coach, Denise Lones. This fall we are celebrating our 40th Safari with our new format: Total Transformation: Proven Systems – A Customized Approach.


Attend both days for just $49. Fifteen Washington State continuing education credits are also available.

Safari is one of our favorite things that we do. Every time we see agents transformed, energized with new ideas and more confident going out than when they came in. Every time!

This is an interactive event, not stuck-in-your-seat education. This Safari we will be covering building a referral based business without cheesy gimmicks, overcoming client and prospect objections, connecting with different client personalities, how to win presentations and building on your unique strengths. Prepare your business for success in this exciting, challenging real estate market with Denise Lones! See you there!

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