The Zebra Blog

Video: The Next Best Thing in Real Estate Marketing

Most real estate agents are familiar with doing videos to market their listings but they stop there. Videos for marketing yourself, your services, your area of specialty, your market knowledge and buyer and seller tips are just a few ideas for using video in your business.

Videos allow potential clients the opportunity to get to know you before they even meet you. Many agents that use this type of video in their business report that they are contacted to come and list a client’s home without ever meeting or speaking with the client before. When the agent asks the potential client where they heard about them or if they were referred by someone they respond by saying that they had watched some videos they had done and felt comfortable with them.

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Design Spotlight: Mary Juhl

This week’s design spotlight features the brand of MASTERY agent, Mary Juhl, of Redmond, Washington. Mary’s brand features a series of 3 beautiful landscape photos that tell a story with garden pathways. Her palette uniquely combines complimentary shades of green and red with sophisticated charcoal to hold it together. Her name treatment and notecard catch the eye with a small Japanese maple leaf accent. A strong serif font pairs with a handwritten script to capture Mary’s professional and personal sides. Read more »

Ask Denise: Marketing Listing Presentation

Q: “Denise, I have taken your advice and created an online marketing listing presentation prop on a board, have some of my online syndication samples queued up when I go to a presentation, have samples of my flyers and just listed cards, and have a print marketing board summary. I have come a long way, baby! What do you suggest I add next? It looks like I have a bit of a break over the next few weeks and have some time to devote to something new.” Read more »

Leverage – A Way To Give Yourself a Raise

In my two previous Zebra Reports How Much Money Do You REALLY Make? and What’s Your Net?, I talked about how to calculate your gross and net rates of pay per hour. This week’s article will show you how to take this information and make good decisions based on this information.

Working smart is about knowing how to leverage your time to make more money. By knowing what you make per hour you make smarter decisions with your time. Knowing your “rate” means you can quickly calculate the risk/reward factor of any possible transaction, working relationship or client.

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Ask Denise: Flyer Blues

Q: “Denise, I have a listing with a sign in the front and a flyer box. I put 30 flyers in the box every day, but they are disappearing quicker than normal traffic would consume. I suspect kids are taking them out or perhaps a disgruntled neighbor. This is so frustrating! What do you think I should do?”

A: I think a permaflyer (blown up flyer mounted on a foamcore or pvc) is a good solution here, but I wouldn’t stop putting flyers out, despite their disappearing. I never recommend that a permaflyer is a substitute for available flyers. You want to leave a lasting impression for the potential buyer. Hang in there!

May Content for Mailing to Your Clients is Here!

We have some great content that Club Zebra Pro members can mail to their potential buyers, sellers and past clients this month. No need to credit The Lones Group, you can say you did the hard work and send these to your clients as though you wrote them! Are you working with buyers? We have a great mailer article for getting ready to pre-qualify for a loan. We also have a Monthly Mortgage Payment Comparison that you can share. A number of buyers and potential sellers are also considering remodeling – either to buy and remodel so they can have the house they want, or to remodel in place. Keep in touch with this May’s article on Remodeling and Return on Investment. Both full-page and postcard sized versions are ready for you, fully written, right here. Have a great May!

Design Spotlight: Calming Nature

This week’s design spotlight features one of our Semi-Custom Pro branding design templates, Calming Nature.   This design features a panoramic photo bookend by smaller images. The subtle fades on the edges lend a dreamy look. In comparison, the property photos are crisp and bold, which helps them stand out to potential buyers. The soothing green and bright white palette is a great blend of minimal design and Northwest style. The example fonts pair a rugged brush script with a clean sans-serif font in small caps for easy reading. A small and simple accent in the name treatment keeps the design’s theme running from top to bottom of every piece. Read more »

What’s Your Net?

Last week I talked about how important it is to truly being able to calculate how much money an agent makes per hour by dividing their gross commission income by total number of hours worked in a given year.

For example, if you make $100,000 gross commission and you work 40 hours per week for 52 weeks (2080 hours per year) you would make $48.08 per hour.

If you have yourself 4 weeks of vacation you would actually be giving yourself a raise because now you would only be working 1840 hours which would bump your hourly rate to $54.35.

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Ask Denise: Monthly Gross Income

Q: “Denise, I just tried to do your gross hourly rate exercise and I am all over the map! In January I worked about 250 hours but only brought in $4,000 giving me a gross hourly rate of $16 per hour. But in April, I brought in $30,000 and worked a little less – only 200 hours (because I took spring break off with the kids) giving me a gross hourly rate of $150 per hour. Where should I go from here?” Read more »

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