Q: Can I be successful using just my company’s brand?
A: Yes, you can. The use of any brand (provided it’s one that is well-respected!), is a good thing. However, when you only use your company’s brand, you’re advertising them – not you. Having your own brand allows you to leverage you own unique traits, characteristics, and beliefs in a positive way. It increases your memorability, and cements relationships with your clients. By all means, take advantage of your company’s brand … but add your own brand for an even more powerful message.