Ask Denise: Using a company’s brand | The Zebra Blog

Ask Denise: Using a company’s brand

Denise Lones

Q:  Can I be successful using just my company’s brand?

A:  Yes, you can.  The use of any brand (provided it’s one that is well-respected!), is a good thing.  However, when you only use your company’s brand, you’re advertising them – not you.  Having your own brand allows you to leverage you own unique traits, characteristics, and beliefs in a positive way.  It increases your memorability, and cements relationships with your clients.  By all means, take advantage of your company’s brand … but add your own brand for an even more powerful message.

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