This week’s design spotlight features the brand of our MASTERY agent Jani Spencer, of Bellevue. Jani’s brand includes her assistant and protege, Ashley. She wanted a brand that was efficient and sensible. She brought the Jani Spencer & Company logo to the design. She specifically requested bight “Tiffany” blue and Bellevue imagery in a contemporary layout. The result is a striking “Tiffany” silhouette of the Bellevue skyline. The cool gray bars create a soft and stable structure for her content.
Jani and Ashley’s name treatment include a whimsical and friendly font for their first names. Their last names use the same font that is in the Jani Spencer & Company brand. This font is clean, professional, and easy to read. The crisp white background keeps things business-oriented. The header on her Just Listed card has a twist in order to accommodate the majority of house photos. The sideways orientation of the header also helps her postcards maximize visibility in the mailbox.
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