This week’s Branding Spotlight features the design of MASTERY agent Wendy Severson, from Edmonds, Washington. Wendy has a natural and dramatic design style that perfectly complements her captivating personality. The deep blue and navy background complements her favorite denim jacket and can-do business style. Two layered bars of brushed gold create a peak at the top of her brand, resembling a luxurious roof-line. Her script font is derived from her pre-existing logo and comes complete with a selection of decorative elements that are akin to Wendy’s personal calligraphic style. Her logo also includes a W monogram watermark that is a nod to her favorite college football team’s monogram. The design features a matching sporty slab-serif headline font combined with a refined modern sans-serif font for the body copy. Wendy’s brand is an excellent match for the professionalism she brings to her local market.
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