This week’s branding spotlight features the design of MASTERY agent, Michael Atangan, from Des Moines, Washington. Michael’s calm, elegant branding reflect his friendly, approachable style. Michael’s brand features a peaceful Puget Sound view of the Seattle Skyline paired with a gentle wave background texture convey his love for water and Seattle-area service. Michael appreciates Craftsman-style architecture and requested that we created a custom open-door logo that reflects the quality craftsmanship and openness that he strives to provide to his clientele. The brand features rich mahogany colors, soft shades of blue, warm summer sunset tones and polished with a chrome gradient that further symbolizes quality. The geographical and architectural elements of Michael’s brand are perfectly tied together by his tagline, “your guide on the journey home.” This design is warm and welcoming to his target market by conveying a sense of peace, value and genuineness.
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