Ask Denise: Considering Colors | The Zebra Blog

Ask Denise: Considering Colors

Q: “Denise, I have a brand that I have been using for a few years. I had aligned my color palette with my company’s but I am moving companies and am not sure what to do. Do I adjust my color palette to match my new company? Stick with what I’ve got? Or adjust to what I really wanted in the first place (I was under a little pressure to align my brand with my company’s originally)?”

A: Although I do recommend following your company’s policies when it comes to branding, if you have an opportunity to get what you really want, you have to go for it! Make a change and adjust to the colors that inspire you. This also gives you an opportunity to announce your change to your past clients and social media in a big way. It is a win-win!

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