The starting point: Karmin built brand equity with a strong logo before Mastery, and now she needed an equally strong brand to support it. When considering her clients’ needs, she wanted to emphasize her extensive knowledge, reliable service, and authenticity.
The target audience: As a veteran and military wife, she is personally familiar with the relocating challenges faced by military families. Whether it is buying a home sight-unseen or coordinating with individuals in time-zones around the world, Karmin is always flexible and resourceful.
The strategy: Simplicity in her design allowed her established logo to shine. She is a patriot to the core, and she wanted home imagery and a signature font to harmonize with the tagline “Home is where you make it.” Finally, functionality took precedence over all else, as her clients need to extract critical information efficiently.
The final brand: A strong linear structure keeps important elements and contact info organized. Organic textures and a simple image of a flag on the pillar of a home softens the austere navy-and-gold color palette. Generous whitespace enables easy reading, and pertinent content is at your fingertips. This brand conveys a feeling of pride and home that we can all relate to, and is a good reminder that home really is where we make it.
To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]