The starting point: Kitty Ballard has been in the real estate industry for 19 years. She’s a work-hard-play-hard kind of woman, with a passion for sports and an boutique business style. She has a sparkling personality and wanted to bring that into her new marketing.
The target audience: While she loves her current and past clients, she wants to take on more listing opportunities, so she needed a brand and matching systems that would give potential sellers a confidence-boost and really showcase a home’s special features to buyers.
The strategy: Kitty knew from the beginning that she wanted a teal-and-white color palette, with lots of white space and easy-to-read fonts. She also wanted to include her favorite dragonfly pin in her name treatment to help convey her high-octane energy.
The final design: A touch of silver foil gives Kitty’s brand just the right amount of bling and a wavy pattern in the footer creates a serene foundation for her templates. Kitty’s dazzling new brand appeals to clients anywhere on the price spectrum, and her warm approach to her clients makes them friends for life.
To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]