When you think about a campaign, you might think about a flashy marketing piece people receive in the mail. Or maybe you think of an email campaign, sending out digital junk mail. Or maybe you think of a social media ad campaign. All of these are aspects, but there’s a little more behind a successful campaign.

I remember when I started selling real estate, I had a really bad first 6 months. I hadn’t sold anything. At the end of that six months, I realized that there should be no reason why I was failing. I was working hard every day. I was in the office and talking with lots of people. But I also realized that what I was doing lacked a targeted audience or campaign strategy. Instead, I was trying to do everything everywhere, and I was just spreading myself too thin. Read more »