Q: “Denise, why do I have to make my own marketing materials? Why isn’t my company material enough?“
A: Because there is too much competition. Your company has hundreds—or thousands—of agents all receiving the same materials.
Today’s consumer doesn’t want the same old thing. They want something different and special. You have to STAND OUT. What is it about you and your services that are unique? You can’t be just like everybody else. You need to let people know how much better it is to work with you rather than the next agent.
Every successful business has its own marketing with a strong brand. They must differentiate. So must you.
I’m going to be talking about this very thing on an upcoming call. If you’re interested in joining us on August 13th at 9:00 am Pacific Time, please contact my office at 360-527-8904, or email [email protected] and we’ll get you signed up for the call. You won’t want to miss it!
Ask Denise: Why do I have to make my own marketing materials?
Posted by Denise Lones on August 11th, 2010