This week’s design spotlight features one of our very first Mastery clients, Bob Crowley. Bob is an engaging, friendly and dynamic individual with a gentlemanly manner and Southern charm. He hails from North Carolina and focuses on the real estate niche of the Lake Norman area – a place full of recreational opportunities including boating, water sports, and golf. Bob’s brand identity focuses on those recreational aspects through a series of photo panels and a background of rippling water. Wood frames at the top give the impression of looking through window panes and give the design a natural warmth. A bold monogram element reinforces the brand throughout his marketing materials and a structured, professional font is balanced by a friendly, handwritten style script.

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