A genuine family business, Teresa Nielsen and her daughters wanted something very personal and approachable in their Mastery brand. Teresa’s personal mantra is “enjoy your life”, and the unique use of candid shots in a black-and-white brings her message to life. The Nielsen team wanted fun, bright colors in their brand such as teal, aqua, bright green and gray, which the watercolor textures softly achieve without overwhelming the design. Using an organic script font gives their brand the authentic feeling of a handwritten note. We absolutely love Teresa’s new brand and are excited to share it with the world!
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