The starting point: Top producer Jerry Mahan is teaming up with his daughter Caitlin to reconnect with a broad range of clients from his career in real estate. The target audience: For several decades, Jerry worked as the agent in many new-construction neighborhoods. Now he and Caitlin will go back to those neighborhoods and become […]
Posts Tagged ‘watercolor’
The starting point: Today, we’re revisiting Teresa Neilsen’s beautiful teal brand as she focuses on streamlining the value of her geo-farm marketing. The target audience: Teresa is building her niche in waterfront and water-view properties between Des Moines and Dash Point. The strategy: Clean but content-rich postcard mailers make a splash in every mailbox.
The starting point: Sarah has been working with us since 2007. So, when she decided she was ready for an up-to-date logo package, we went all in. Her former branding incorporated her love of wine, using bold vineyard imagery, and a name treatment made of parchment and grapes. This time around, she wanted more understated […]
A genuine family business, Teresa Nielsen and her daughters wanted something very personal and approachable in their Mastery brand. Teresa’s personal mantra is “enjoy your life”, and the unique use of candid shots in a black-and-white brings her message to life. The Nielsen team wanted fun, bright colors in their brand such as teal, aqua, […]