The starting point: Toni Monzon has been in the industry for 20 years, and she is taking her business to the next level with a new custom brand.
The target audience: She enjoys helping clients who are transitioning between life events and specializes in the Gig Harbor area. Her super-power is asking the right questions and helping her clients feel comfortable as she guides them through the process of buying and/or selling. Her marketing needed to express that side of her personality while also capturing her dependability, experience, and local knowledge.
The strategy: Bold and modern colors with eye-catching shapes make her marketing pieces fun and valuable to her clients. The rich navy helps offset the white-space, and provides plenty of contrast to make the coral color pop. The tone-on-tone key pattern adds interest to the deep navy background.
The final brand: The smooth curve of Toni’s design draws the eye into her listing photos on her property marketing. Her logo features an approachable combination of fonts, and ties the design together. Toni’s final brand gives off a warm and professional impression.
To talk to a branding expert and discover how branding can make a difference in your real estate business, call us at (360) 527-8904, email [email protected]