Ask Denise: Targeting Buyers | The Zebra Blog

Ask Denise: Targeting Buyers

Denise Lones

Q: Is there a particular segment of the buyer pool that makes the most sense to target in 2011? I’m thinking about going after Generation X buyers.

A: While today is a great time for Gen Xer’s to buy their first home, I suggest that the target market you should really look at is the Baby Boomer group. Baby Boomers are buying and selling homes at a quicker pace than any other group. They are downsizing so that they can ‘lock and go’ when the mood strikes them. They are buying second homes. They are buying larger homes to accommodate their children who are moving back home, and their parents who need additional care. They are buying investment properties to diversify their financial portfolio. There is no doubt in my mind that – right now – targeting the Baby Boomer generation would be a very wise decision.

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