This week’s design spotlight features two of our Mastery clients, the father and son team of Dennis and Richard Vance. Between the two of them, they head up the Ideal Realty Group and have many years of combined, diverse experience. Focusing on the Puyallup area, they wanted to feature the beautiful view of Mount Rainier as seen from the McChord Air Force Base runways. Both Vance men are pilots, having given service in the military and for Delta Airlines, which is signified by the C-17 plane (their favorite!) in the top right corner of their brand.

The cream colored background is framed by sweeping curves of green and gold creating a dynamic feeling. A backyard garden photo grounds the design at the bottom in a rich, natural way, subtly incorporating the idea of home and real estate. Classic type and masculine handwritten fonts reinforce the feeling of professional tradition and the warm, friendly demeanor of the Vance team.

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