I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]
Classic design styles are all about clean lines, simple yet harmonious design, and timeless elements combined with elegant color palettes. Often, classic designs have a traditional appearance, and as a result, they appeal to a wide range of consumers.
Known and appreciated for being cordial, refined, and somewhat formal, agents with classic brands often work to project an image of enduring quality and substance. Read more »
Picture it. Your potential seller’s dining room. 7:32 pm.
You have reviewed their home, provided them with information on pricing, and have shown all your materials. Do you ask for the business? Ask if they are interviewing other agents? Whip out a listing agreement?
This is a make-it or break-it moment for all your hard work up until this point. Sometimes you know exactly what to do or say, but sometimes, especially when the potential seller is a different personality type than you, it can be tough to judge. Read more »
Bold styles like to make a statement with strong or unexpected elements in their brand.
Mid-century modern house? You bet! Lion-head door knocker? Check! Red tiger stripes? No problem! Bolds have no trouble making a statement – sometimes the louder the better!
It can take a lot of courage and a strong personality to embrace a bold brand, but these are always make a statement. Bold styles aren’t afraid to be different, and are always ready for new challenges.
Today, I’m talking about running open houses during busy holiday weekends. I had a question yesterday from one of my clients, “Do you do have an open house on a holiday weekend? Don’t you? What has that been like?” To answer that, I want to give some perspective and talk about the do’s and don’ts.
When I was actively selling, I did many open houses on really popular holiday weekends. I was surprised at how many people were very appreciative because they had time off, were looking for homes and thought it was a perfect opportunity to get out and about. Read more »
Do you gravitate towards patterns, textures, and a color palette full of all your favorite hues? If so, you may have an Artistic style. Whether you go all-out with an unusual color, or double-down on a rich texture, or temper your artistic side with another design style, Artistic styles have one thing in common: creative spark!
Artistic styles tend to stand out, driven by aesthetics and drawn to creative layouts and applications. They tend to think outside box, both personally and professionally. Here are just three examples of artistic designs:
Every month we publish several full-length articles that our Club Zebra Pro members can mail to their prospects and clients without attribution to The Lones Group. This June we have an article for buyers on the pros-and-cons of purchasing a ready home or a fixer-upper. Next, content for your seller prospects from the perspective of whether they should sell to move-up. Rounding out our June offerings is an article for anyone considering design updates for their home and whether home trends in social media should be their compass for decision making. Members – get your content right here and have a fantastic beginning to your summer this June!
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Evolution, not Revolution, is the key to a successful brand refresh!
If you think about companies that have been around for decades, most of them go through a brand refresh at some point. Think about Pepsi, Starbucks, and even Google! It is rarer that a company undergoes a complete overhaul, but it happens when an opportunity is identified. AFLAC is a great example of this, trading their outdated typography and icons of people to a more-modern font in cool blue and a duck. Read more »
Kris LaBrie refreshed her first brand to streamline the structure and lock-in an iconic logo. The logo was the primary focus of her brand refresh. As the roofline intersects the monogram, the down-stroke of the L becomes a chimney and the horizontal leg becomes the foundation of a house. With a window filling the space between, the whole logo looks like a stylized house silhouette.
The real estate market changes all the time as the balance between supply and demand and buyers and sellers changes. If you are seeing shifts in your market – perhaps more inventory is coming on the market, buyers go on vacation, or a new construction development brings on dozens of homes at once, it is important to make adjustments to accommodate those changes. I have seen markets where one day there are 45 multiple offers on a home and a week later there are price reductions on homes in a nearby location. Read more »
Sage Sanders came to the branding process with an established logo that both she and her clients loved. So what was missing? The perfect support system to elevate her brand to the next level. Taking advantage of the quick turn-around of our Semi-Custom Pro program, our design team customized a simple and clean layout with elements that matched her marketing message. Sage is building her arsenal of templates, which will help streamline her work flow and enhance the perception of her logo.
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