Ask Denise: Why is my online lead generation faltering? | The Zebra Blog

Ask Denise: Why is my online lead generation faltering?

Q: “Denise, why is my online lead generation faltering?”

A: Online lead generation is nothing more than putting your name, your business, and your services out there hoping that people are interested. There are two reasons online generation doesn’t work:

  1. You don’t have a website that is search-engine optimized and includes content that is compelling to consumers. If you have a template site, you don’t have a site that will generate business for you. Period.
  2. You have a search-engine optimized website which brings you leads, but those leads never pan out. If this is the case, you have a follow-up problem, not a lead generation problem. Online lead generation is absolutely useless if you do not also have an automated online follow-up system.

If you’re not getting results from your online lead generation, it’s probably because you don’t have both a lead generation element and an effective follow-up system in place.

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