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How to Create a Campaign Plan

I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]

Branding Spotlight: Tim Tiller

Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]

Is Your Tech Effective? 7 Questions to Ask Yourself

All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:

My Biggest Technology Mistakes

This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]

Following-Up After the Open House

Congratulations! You had a successful open house! You have some people to follow-up with to get their questions answered about the property, but what about neighbors that stopped in, the looky-loos who provided their contact info but you don’t have a strong feeling that they will do anything, and the people who indicated that the […]

How Do YOU Spell Relief? B-R-A-N-D

Posted by Denise Lones on May 27th, 2021

I hope some of you have enough “experience” to remember the old Rolaids slogan in which people with heartburn were asked about how they spelled “relief” and it was spelled R-O-L-A-I-D-S.

In real estate, we have different kinds of heartburn:

  • Heartburn when a past client works with another agent
  • Heartburn when we lose a listing to someone with different or more-polished tools
  • Heartburn when a friend, neighbor, or family member calls another agent to list their house
  • Heartburn when a potential buyer you have been trying to work with for six months decides to write an offer with a listing agent

I could write a book on all the heartburn stories I have heard over the years! Read more »

Branding Spotlight: Social Media Templates

Posted by Denise Lones on May 27th, 2021

If you’re working to create and execute a social media marketing plan, make your life a little easier with social media templates. Similar to our print marketing templates, these are simple to customize for all kinds of post types. Whether it’s a post or  every listing, pending, or closed property announcement, a market update, or a “story” on Facebook and Instagram, having a template decreases the amount of time you spend creating posts while maximizing your brand recognition. Read more »

Don’t Lose Sight of Your Quality of Life!

Posted by Denise Lones on May 20th, 2021

Anyone who knows me knows that I have a long-held belief that the first, and the most important thing in your business, is creating “quality of life”.

As our inventory-lean markets move faster and faster, I want to encourage all of you to think about your quality of life BEFORE you reach a stage where you are burned-out.

What do I mean by “quality of life”?  If I had to define it simply it would be happiness that is created when there is a good balance between your personal and professional lives. Read more »

May Mailer Content Has Arrived

Posted by Denise Lones on May 19th, 2021
monthly mailer content from club zebra

Competition for business – especially listings – is lively this year. Stay top-of-mind and be the first agent they call by sending valuable information to your clients every month. This month Club Zebra members have three great new pieces of content for buyers, sellers and past clients. Send these ready-to-go articles to your mailing list as though you wrote them, no attribution necessary. First up, What do Rising Sales Prices Mean for Taxes is great for all property owners, many of whom received a larger property tax bill this year. We also have an article on how Mortgage Lenders are Tightening Their Guidelines, to help your potential buyers be more prepared. Last, we have an advice piece on Choosing the Best Offer for the many sellers out there who will be receiving multiple offers on their listing this spring. Get your May content <a href=”https://www.thelonesgroup.com/customer/vault.asp?op=cc&d=20215″><b>right here</b></a>!

Not a member yet? Join now and get instant access to monthly mailer content, twice weekly live coaching sessions, and the biggest online education and real estate resource portal in the industry!

How Fun is Your Brand?

Posted by Denise Lones on May 13th, 2021

You may have a logo or you may have a full brand complete with color palette and logo rules. If you have a brand, you may have thought about things like house flyers and just listed cards, but what about some things that are fun for your business?

Here at The Lones Group, we have a number of fun things that we have at the ready, and even more so when we have classes. Read more »

Branding Spotlight: Notecards

Posted by Denise Lones on May 13th, 2021

Make every note extra special without a lot of extra work simply by getting a batch of branded notecards printed. Modern digital printing gives us so many options for a creative and professional look, with different papers, gloss/satin/velvet finishes, and even foil embossing. Whether it’s an all-purpose notecard with your name or logo on the front, or customized for thank-yous, anniversaries, or invitations, it’s a simple and easy way to show that you are willing to go the extra mile for your clients. Read more »

Eviction Moratorium Wars

Posted by Denise Lones on May 6th, 2021

There is mass confusion right now over the Federal and State eviction moratoriums brought on by the COVID pandemic.  It is critical that agents fully understand how these moratoriums affect their clients. I will try to lay the facts out in a simple manner as to simplify what is going on right now, but know that things may change quickly in the coming days and weeks. Stay informed as things unfold. Here is the current state of affairs: Read more »

Branding Spotlight: Envelopes

Posted by Denise Lones on May 6th, 2021

They say letter-writing is a dying art.  However, nothing could be further from the truth! Old school as it sounds, writing letters, even boring business letters, is not only exponentially more fun when you use your branded stationary, it is a phenomenal way to get the attention of potential clients in your market. Other agents may be sending generic postcards, but an informative and personal letter gets the attention of every personality type. A great way stand out from the junk mail and bills in the mail box is with a well-designed, full-color envelope. Read more »

Do YOU Have a Buyer?

Posted by Denise Lones on April 29th, 2021

Of course you have a buyer! It seems about everyone has a buyer these days who is searching diligently for a property. Often these buyers have missed out at least a couple of times in a multiple offer situation, are disappointed, deflated, and the agent has provided a glimmer of hope that they might be able to secure a home by sending a letter to local homeowners.

Before you do that, however, I highly suggest you have a plan, some rules around how that plan will be rolled out, and have a general buyer letter template ready to go that you can customize as your buyers’ needs change. Read more »

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