Ask Denise! | The Zebra Blog

Ask Denise!

Denise Lones

Q: I’ve been working on my business plan for 2011. I’ve set my goals, but I’m not sure how to figure out what I need to do this year to increase my business and my income. Is there a basic formula? 

A: Nope. Sorry. Building a really solid business plan isn’t a one-size-fits-all proposition. When I work with clients we look at their numbers in order to determine where they’ve been, compared to where they want to go. And then we reverse-engineer their data, working backwards from their goal in order to determine what they must do every day, week and month in order to reach their goals. If this makes sense to you but you want to take it one step further, consider attending my 2-day Safari this month on February 16th and 17th. It’s called Trek to Success for a reason – everyone attending will build a customized business plan, using their past and current personal data (and yes, that means MATH!) as a starting point.

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