Q: Denise, why is your brand a zebra? That has nothing to do with real estate. A: You’re right – zebras have nothing to do with real estate! The reason a zebra works for my brand – and why any other image works – is threefold. First, it is very memorable. Second, I use my […]
Tones in the brown and gold palettes add complexity and depth to the “Fluid Gold” brand. Classically inspired, this brand blends the best of two worlds – the safeness and stability associated with brown, and the luxury associated with gold and other metallics. Add the key element, and you have a brand ideal for use […]
Several weeks ago I invited Zebra Report readers to send in their current brand, and I offered to do a “before and after” event showcasing those brands. We’ve extended our deadline through the end of this week, so if you’ve been busy – or you just didn’t see the contest earlier – now is your […]
Q: I liked the information you shared on design styles. How do I figure out my style? What if my style is not real estate-y? A: There is no “right” or “wrong” design style for real estate agents! Powerful, memorable brands can be created for agents in any one of the eight design styles (Artistic, […]
Strong design details via the image of a stained glass window define our “Stained Glass” brand. Although the use of color in this brand is subtle, it is extremely effective. Because the image is a timeless one, the “Stained Glass” brand has a classic and elegant feeling. Whether you want to develop a completely custom […]
I’m a pretty intuitive person. For whatever reason, I “get it” when I’m talking to agents about branding. It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits. But I’ve learned over the years that not everyone is intuitive. And […]
Q: I’m thinking about creating a personal brand. Should I have the colors be the same as my company’s colors, or is it ok to do something completely different? A: This is a question I hear all the time! Many clients want to have similarity across a color palette, and that can be very effective. […]
Perfect for an agent who wants to impart a sense of calm and serenity to their brand, “Filtered Evergreen” does just that. Green is considered a harmonious color – and one which has historically meant associated with safety and security. Many “green” (eco-friendly) agents want a brand featuring green as a color, but want to […]
Q: Can I be successful using just my company’s brand? A: Yes, you can. The use of any brand (provided it’s one that is well-respected!), is a good thing. However, when you only use your company’s brand, you’re advertising them – not you. Having your own brand allows you to leverage you own unique traits, […]
Another of the brands we’ve developed for real estate agents in the Seattle area, “Community Character” draws on iconic images to help clients immediately identify that the agent specializes in Seattle real estate. In this case, the brand features three iconic images – the Pike Place Market, Mt. Rainier, and the Space Needle – to […]
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