Melody Foreman wanted to incorporate her client closing gift – yellow tulips – into her custom brand. It was important to her that this signature element play a key role in the visual image her brand would present. Because she often works in Mukilteo, which is one of the ferry stops for the Washington State […]
Blue is a color you’ll often see featured in our brands. Not only is it the “favorite” color in America, the color blue is associated with many positive attributes (dependability, commitment, serenity, reliability), which is why it’s often a favorite when it comes to brands. We’ve put a new spin on blue with our “Northern […]
Why not take your love for the game to a whole new level? “Touchdown” is perfect for that agent who wants to incorporate football into their brand. There are many tie-ins between the game and real estate, making it a fun brand to play around with. This brand could be the “Touchdown” for your marketing! […]
Q: Denise, why is your brand a zebra? That has nothing to do with real estate. A: You’re right – zebras have nothing to do with real estate! The reason a zebra works for my brand – and why any other image works – is threefold. First, it is very memorable. Second, I use my […]
Tones in the brown and gold palettes add complexity and depth to the “Fluid Gold” brand. Classically inspired, this brand blends the best of two worlds – the safeness and stability associated with brown, and the luxury associated with gold and other metallics. Add the key element, and you have a brand ideal for use […]
Several weeks ago I invited Zebra Report readers to send in their current brand, and I offered to do a “before and after” event showcasing those brands. We’ve extended our deadline through the end of this week, so if you’ve been busy – or you just didn’t see the contest earlier – now is your […]
Q: I liked the information you shared on design styles. How do I figure out my style? What if my style is not real estate-y? A: There is no “right” or “wrong” design style for real estate agents! Powerful, memorable brands can be created for agents in any one of the eight design styles (Artistic, […]
Strong design details via the image of a stained glass window define our “Stained Glass” brand. Although the use of color in this brand is subtle, it is extremely effective. Because the image is a timeless one, the “Stained Glass” brand has a classic and elegant feeling. Whether you want to develop a completely custom […]
I’m a pretty intuitive person. For whatever reason, I “get it” when I’m talking to agents about branding. It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits. But I’ve learned over the years that not everyone is intuitive. And […]
Q: I’m thinking about creating a personal brand. Should I have the colors be the same as my company’s colors, or is it ok to do something completely different? A: This is a question I hear all the time! Many clients want to have similarity across a color palette, and that can be very effective. […]
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