real estate marketing | The Zebra Blog

Posts Tagged ‘real estate marketing’

Design Spotlight: Dave Bray

Dave Bray came to us looking for a brand with high impact, high functionality, and high visibility. Drawn to a classic design style, Dave wanted to also incorporate tasteful contemporary elements.   Because Dave works primarily with banks and investors, he needed a clean, professional image – but one that would stand out in the crowd. […]

Design Spotlight: Sharon Newsom

The brand we developed for Sharon Newsom has a rich and welcoming flavor, while maintaining an air of simplicity. While Sharon’s personal style leans toward elegant and dramatic, it was important to her to have her brand remain a backdrop which allows her to showcase her clients’ properties. The use of a watermark allows Sharon’s […]

Ask Denise: Personal Brochures

Denise Lones

Q: Denise, should I create a personal brochure?  A: That depends!  Very few agents create quality brochures … and many of those simply are “me, me, me” pieces.  When we create brochures for agents we incorporate their brand so the piece has visual “wow”.  But we also encourage our clients to focus on client benefits […]

Design Spotlight: “Urban Explosion”

A fun, modern take on a Seattle-based brand, “Urban Explosion” takes a Seattle image in a whole new direction.  We’ve used the iconic skyline as a backdrop, but have added a fun graphic element that has moved this design from very classic to a bit eclectic!   A touch of the mid-century (via the “swoosh” and […]

Design Spotlight: “Hang 10”

Do you sell real estate in a beach community … or are you simply dreaming of fun in the sun?  The “Hang 10” evokes a strong sense of fun and whimsy, and is a great brand for those who are young … or young at heart. Whether you want to create your custom “Signature” brand […]

Design Spotlight: “Mahogany Accents”

The “Mahogany Accents” brand is inspired by a classic motif.  Although it combines both brown and green, the brand doesn’t feel heavy or dated.  Instead, it draws on the positive attributes of green (a sense of calm and safety) and brown (feelings of reliability and approachability) in a fresh, new way. Whether you want to […]

Ask Denise: Branding Contest

Denise Lones

Q: I loved the brand contest you guys did (the one where Francine Viola won).  Are you going to have another contest? A: Yes we are!  I’m glad that you enjoyed seeing Francine’s “before” brand … and the two “after” brands we created for her.  Our readers really enjoyed this feature, so we plan on […]

Design Spotlight: Dan & Amber Soria

Dan and Amber Soria were looking for something truly  unique for their custom brand – a look that incorporated a nautical thing without making the viewers squawk “Arrrrrr, matey”. The Sorias were seeking saturated colors, and a structured format.  Something frilly and feminine was out of the question.  Instead, they wanted a bold and streamlined […]

Design Spotlight: Hanna Petros

A love of subtlety drew Hanna Petros to create a brand that was classic in design with simple and natural elements. Hanna asked us to develop a brand that reflected her core values: community and ecology.  We began our process by identifying color hues that were reminiscent of the “eco” movement – primarily green – […]

Hit the Target!

DELIVER YOUR MESSAGE … the way they want to hear it! Here’s a big question when it comes to generating leads: how do you get the message out most effectively?   Newspaper ads?  YouTube videos?  Social media,  print marketing,  a website, open houses?   Talk to different people, and they’ll all give you a different answer about […]

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