I’m a pretty intuitive person. For whatever reason, I “get it” when I’m talking to agents about branding. It’s easy for me to quickly pick up on their strengths, their challenges, and the visual style that makes the most of their positive traits. But I’ve learned over the years that not everyone is intuitive. And […]
Q: I’m thinking about creating a personal brand. Should I have the colors be the same as my company’s colors, or is it ok to do something completely different? A: This is a question I hear all the time! Many clients want to have similarity across a color palette, and that can be very effective. […]
Perfect for an agent who wants to impart a sense of calm and serenity to their brand, “Filtered Evergreen” does just that. Green is considered a harmonious color – and one which has historically meant associated with safety and security. Many “green” (eco-friendly) agents want a brand featuring green as a color, but want to […]
This week I want to talk with you about branding – what it is, and why I believe so strongly in it (and why you should too!) At its core, a brand expresses the emotional or psychological relationship you have with your clients. It’s not something concrete – it’s the experience that a client can […]
Q: Can I be successful using just my company’s brand? A: Yes, you can. The use of any brand (provided it’s one that is well-respected!), is a good thing. However, when you only use your company’s brand, you’re advertising them – not you. Having your own brand allows you to leverage you own unique traits, […]
Another of the brands we’ve developed for real estate agents in the Seattle area, “Community Character” draws on iconic images to help clients immediately identify that the agent specializes in Seattle real estate. In this case, the brand features three iconic images – the Pike Place Market, Mt. Rainier, and the Space Needle – to […]
Because brand development is a big part of what my company does, real estate agents often ask me for my opinion on their brand. Let me tell you, I’ve seen some doozies over the years. It’s sad to see what some agents think is an effective brand. And it’s even sadder to learn that many […]
Q: Where do I start if I want to create my own brand? A: I’m not sure if your question is specifically that you want to get branding done … or if you want to do the design work yourself. If you are going to do the work yourself (in other words, you are a […]
The dark, inky colors of “Blue Fractal” provide a quietly dramatic backdrop for your marketing … while allowing the featured topics (you … or your listings!) to take center stage. There can be a power to simplicity, and the “Blue Fractual” brand is a good example of this. Whether you want to develop a completely […]
When you live in a city with an iconic skyline, it can pay to take advantage of the strength of the visual image. Our “City Lights” brand is one of several we’ve designed for clients working in the Seattle market. With two easily recognized landmarks – the Space Needle and majestic Mount Rainier – this […]
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