I’ve worked with a lot of agents who have big, sparkly campaign goals. For example, they wanted to start a blog or have a regular video feature on their website. However, if you think you can execute a plan that is mood-based, it’s not going to happen. Instead, you need to have a realistic plan […]
Shawn McNeal loves rich colors, elegant patterns, artistic flourishes, and classic understated design. All of that might seem like it contradicts itself, but our design team worked closely with Shawn to create a beautiful brand that she can use to launch her marketing. First is the classic red, black, and charcoal color palette, which sets […]
Posted in Branding & Design, Branding Spotlight 
Tags: artistic flourish, black, charcoal, dramatic, elegant pattern, luxurious, minimal, monogram, red, tone-on-tone pattern, traditional 
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We have some great content that Club Zebra Pro members can mail to their potential buyers, sellers and past clients this month. No need to credit The Lones Group, you can say you did the hard work and send these to your clients as though you wrote them! This May, for your buyers, we have […]
Tim Tiller started his custom branding journey with big goals in mind: building real estate teams in Arizona and Missouri. We have created a suite of foundational templates for agent and team branding that will work for both locations. The Arizona team is under the name “Southwest Horizon” and the Missouri team will be “Midwest […]
All this month in Club Zebra we are talking about technology! No matter your relationship with technology, this is a great time to do an assessment of how technology is, or isn’t, working for you. Take a few minutes and ask yourself these questions:
When an agent’s website matches their social media profiles, it creates a sense of reliability and official integrity. Viewers intuitively know that the care and effort that went into creating a united look means the agent is active and invested in their online presence. Gina Garcia’s digital marketing goes one step further and matches her […]
This week, I’m talking about the biggest mistakes I’ve made with technology. I’ve made tons of mistakes over the years, and I want to share them with you. Mistake #1: Spending Money Before Researching The first mistake on my list is wasting money on technology or software that didn’t suite me. If something doesn’t mesh […]
