It is common knowledge that specialists usually garner more demand than generalists. However, real estate agents rarely start their real estate business only specializing in one type of real estate. Most real estate agents build their business with any transaction available. Fast-forward a few years and most agents find their database full of past and […]
Posted in Zebra Reports 
Tags: balance, building a niche market, Communication, consistency, historic, neighborhood, specialize, waterfront, website 
No Comments »
Niche marketing is when you decide on a particular target you want to go after, then do whatever it takes to become the very best market expert on that niche, and finally market your expertise to that niche. It sounds simple, right? But there’s a lot packed into those three steps. First, why should you […]
Posted in Zebra Reports Tags: Branding & Design, Expert, niche marketing, professional, prospecting, real estate specialist, waterfront No Comments »
This week’s design spotlight features one of our MASTERY agents, Carol Curtis of Sandpoint, Idaho. Carol wanted her band to promote some of the great outdoor activities in Sandpoint, a city that has been voted to have the most beautiful landscapes in the U.S. She specializes in waterfront and golf properties. She likes explaining things […]
This week’s design spotlight features the newly refreshed Instant Identity branding design, “Cobalt Cattails.” This brand is perfect for a waterfront property specialist or a nature enthusiast. A large transparent cattail graphic forms the primary focus of the design with a smaller echo of cattails serving as backup. A textured background overlaid with a ghostly […]
Enter your email and stay on top of things,